The saying, "Serendipity is Life" inspired the creation of LOF. This quote was designed as a tattoo on the founder's left arm while she was studying abroad in Canada.
LOF's logo is a dice, just like our life, with many sides, the side of the dice facing up is also full of unknown and randomness. But that's what makes life so fascinating. Our philosophy is: No matter how the dice fall, life is always a lot of fun.
Freda Chen is the founder of LOF.She is a fashion designer with a wind sign in Zodiac.
Everything from the product's overall direction to its texture, color, and other details is important to her. She envisions LOF as a way to inject dopamine into people's daily lives, filling them with joy and bringing them sensory pleasure.Innovative ergonomic design gives LOF products a comfortable grip, and the best e-liquid tastes are easy to replicate with each hit. The aesthetic is unique and invigorating.
Freda has spent a great deal of time studying Western astrology and Chinese Taoism; she incorporates these religious and cultural aspects into the design of LOF products to give them character and meaning.
Marketing and products have been on Freda's mind since she has a degree in integrated marketing. Instead of trying to catch people's attention with a plethora of features that aren't essential to vape products—and end up causing waste and pollution—she thinks that products should get back to their core. Vape, in her view, should be used to present high-quality atomization experience, give consumers a feeling of security, and bring them satisfaction through the design of shapes, materials, and colors.
The unseen internal design of LOF products is a priority for the company as it aspires to excellence.
Thanks to JIM FAN's years of experience in industrial design, LOF products are continually refined inside to guarantee top performance and stability, while also making efficient use of interior space to make them more portable. LOF doesn't enlarge products to give the impression that they last longer when vaporized.
“巧合即人生 "这句话是 LOF 创立的灵感来源。这句话是创始人在加拿大留学时设计在她左臂上的纹身。
LOF 的标志是一个骰子，就像我们的生活一样，有很多面，骰子朝上的一面也充满了未知和随机。但这正是生活的魅力所在。我们的理念是 ：无论骰子如何落下，生活总是充满乐趣。
创始人Freda Chen是一个风向星座的服装设计师。她专注于产品的设计方向、触感、色彩等细节。她希望LOF能给人带来的多感官的愉悦，为每一天注入多巴胺，让生活充满乐趣。LOF产品在味觉上通过呈现高度还原的风味，给消费者雾吸满足；设计外观上的差异化，耳目一新；当消费者触摸到LOF的产品，来自于人机工程学的巧思和材质的精心选择能够带来更舒适的握感。
Freda多年研学中国道家思想，同时也沉浸于西方占星学，将宗教与文化元素的融入LOF产品设计，让这些产品开始有自己的个性与灵魂。
有着整合市场营销学专业背景的Freda深入思考了营销和产品，她认为，产品要回归本质，Vape的存在是为了呈现高品质的雾化效果，带给消费者安全感和吸食的满足，应该通过造型、材质、颜色的设计，而不是通过叠加各种脱离Vape产品本质的附加功能来吸引眼球，造成浪费与污染。
在消费者看不见的产品的内部设计上，LOF精益求精。联合创始人 JIM FAN 有着工业设计行业的资深背景，坚持不停优化产品内部的结构，以保证产品性能和稳定性，同时，极致滴内部空间的利用让LOF的产品能够更易随身携带。LOF摒弃通过将产品体积做大来让消费者感知该产品可以抽吸更久。